Amazon s Marketing Plan For The Customer Essay - 2390 Words

Amazon is focused on the customer. â€Å"Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online† (Bhasin, 1). Amazon has a clear goal of providing excellent customer service and offering a large variety of products for their customers to purchase. Amazon’s marketing plan should reflect their commitment to the customer. The popular e-commerce website—Amazon.com—demonstrates their vision â€Å"To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the internet† (Bhasin, 1). The website offers a customized online shopping experience where product suggestions reflect on the customer’s viewing and purchase history. Often a person does not want to go out and buy a product they want or need, so they can go on Amazon.com and make the purchase from the comfort of their home. Amazon provides a convenient and easy way to buy products online. Although Amazon sells a large assortment of products, what they actually sell is good customer service. Their product is giving their customers the best shopping experience. That means offering the product that the customer is looking for, making it easy to find and purchase on their website, and making the shopping experience customized to each individual customer. The price is virtually free for the customer. The customer only sees the price of the products thatShow MoreRelatedMarketing Plan For Amazon s Marketing Strategy1636 Words   |  7 Pagesproducts or services. This paper will successfully create and present a marketing campaign for Amazon. According to Amazon (n.d.), most people do not realize that Amazon, one of the world’s leading onli ne retailers, was founded 20 years ago in 1994. Most people believe that Amazon had success since day one, but in fact the company has overcome many bumps in the road to reach the success it is at now. In the beginning, Amazon focused on selling books, but now the company sells a wide range of productsRead MoreDb Forum 2 Thread - Busi 330 Essay847 Words   |  4 PagesDiscussion Board Forum 2 Thread BUSI 330 Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. FinallyRead MoreThe 5 Major Aspects Of Marketing Process1546 Words   |  7 PagesThe 5 Major Aspects of the Marketing Process that Motivated Me the Most The primary objective of marketing is to design and present products to potential customers that match their needs and wants. In the marketing process every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration (Kotler Armstrong, 2014). The five major learning lesson about marketing process are: the steps that, the buying process in the marketing, and the serious steps that theRead MoreAmazon s Largest Provider Of Cloud Infrastructure Services858 Words   |  4 Pages Abstract Amazon.com, founded in the early 90’s, is an internet computing superstore where people have the opportunity to purchase a wide variety of products at the lowest competing price. Amazon is the world s largest provider of cloud infrastructure services. The site is widely known for its wide selection of books, although the site has expanded to sell electronics, music, furniture, and apparel. Amazon.com And How It Works Amazon.com was originally founded in 1994 by Jeff Bezos in SeattleRead MoreBuilding And Sustain Relationships With Retailers Essay1385 Words   |  6 Pageswithout burning out on the message; (2) Offer Customer Rewards or Loyalty Programs: Reward/Loyalty programs work great for a variety of different business. Some programs that are the most effective offer graduated rewards, so that the more customers spend, the more they can earn. Whenever possible, offer in-kind rewards that remind customers of the company and its products or services; and (3) Customer Service: Dedicated staff for resolving customer problems quickly and effectively is beneficialRead MoreDescription Of The Business . Amazon, The Word Itself Makes1735 Words   |  7 PagesDESCRIPTION OF THE BUSINESS Amazon, the word itself makes us feel excited for making our lives easy for shopping online without any time constraints. Amazon is the world’s top leading e-commerce company. To talk about the background of amazon it was incorporated in the year 1996 May 28th which offers a range of products and services through its website. The Company has three sections: North America, International and Amazon Web Services (AWS). The Company s North America portion concentrates onRead MoreCase Study : Amazon 1399 Words   |  6 Pages4660-Advanced Applications Case Centre Case Study: Amazon.com Analysis Amazon is the largest online retailer that started its business by selling the book (). Jeff Bezos, Amazon’s current president, CEO, and the Chairman, founded the company in 1994 in Seattle, Washington (Wells, Danskin, Ellsworth, 2016). One year later, Jeff Bezos established the Amazon.com, and the Amazon Associates was launched in 1996. After a year, Amazon went public at $18/share, and the share price increased $41 a share withinRead MoreSwot Analysis Of Home Chef1608 Words   |  7 PagesHome Chef has been looking for methods not only to expand its footprint nationwide, but also to build a distinct brand image to increase market share in the competitive environment. The company delivers a weekly culinary experience to the customers, which is completed with fresh ingredients and step-by-step recipes. The purpose of this report is to offer Home Chef with the threats it might face in the future in regard of their competitors. The necessity of Home Chef to differentiate itself in theRead MoreThe Price Of The Product1003 Words   |  5 Pages2. Pricing- The price of the Product is actually the money which a consumer pays in order to enjoy it. Price is a necessary element of the marketing mix because it determines the company’s profits as well as its life cycle. Amazon adjusted the price of the product which has huge effects on the total marketing strategy, along with this; it also has big impact in sales as well as in demand of the product (Dominici, 2009). This region is actually quite tough region for the company. Because, if the firmRead MoreYahoo and Amazon: Building a Competitive Advantage1643 Words   |  7 PagesRunning Header: Yahoo and Amazon: Building a Competitive Advantage student name professor Bus599 Strategic Management date: 1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established